Good to Great

Good to Great: Why Some Companies Make the Leap… and Others Don’t applies not only to business, but it applies to life.  What is it that keeps us from being great?  Are we satisfied with just being good?  Good to Great takes a look at companies that have been great over an extended period of time and presents they keys used by the companies to become great.

Collins, Jim. (2001). Good to Great: Why Some Companies Make the Leap . . .  and Others Don't. New York: HarperCollins Publishers Inc.